The following is an example automated email marketing sequence for a fictional lead magnet called “Puppy Care 101: A Beginner’s Guide”. The emails are triggered automatically after a user downloads the guide by sharing their email.
Email 1 – Confirmation of download
Subject lines:
- (A) Welcome to Puppy Care 101 – You’re off to a Great Start!
- (B) Thanks for Downloading Puppy Care 101 – Let’s Make Your Puppy Happy!
Hey there!
Thanks for downloading “Puppy Care 101: A Beginner’s Guide”. You’ve taken an important first step towards ensuring the health and happiness of your new fur baby. The guide is on its way to your inbox, and we’re confident it will become your go-to resource for all things puppy care!
Speaking of puppy care, did you know that a balanced diet is one of the most essential factors for a puppy’s development? That’s why we’re proud to offer our premium dog food, crafted from high-quality ingredients that puppies absolutely adore.
Stay tuned for more puppy-raising insights and how our dog food can make your pup’s journey even better.
Waggingly yours,
Pet Company
<Website link>
Email 2 – Diving deeper into the value of the Pet Company’s premium dog food and how it aligns with principles from the guide
Subject lines:
- (A) Aligning Your Puppy’s Diet With Puppy Care 101
- (B) How to Take Your Puppy’s Nutrition to the Next Level!
Hi there,
We hope you’re enjoying the Puppy Care 101 guide! As you delve into the ins and outs of puppy care, we wanted to share a little more about the role nutrition plays.
Just as you learned in the guide, a balanced diet is crucial for your puppy’s growth and wellbeing. That’s where our premium dog food comes into play. Crafted with care, it offers a balanced mix of proteins, fats, and carbohydrates, along with the essential vitamins and minerals your pup needs to thrive.
Stay tuned for real stories from satisfied puppies (and their owners!) who’ve seen the difference our food makes.
Till then,
Pet Company
<Website link>
Email 3 – Sharing testimonials from satisfied customers, emphasising the benefits and convenience of the pet company’s delivery service
Subject lines:
- (A) Hear From Puppies (and Their Owners!) Who Love Our Food
- (B) Happy Puppies and Their Love for Our Premium Food
Hello,
By now, you’ve learned a lot about puppy care, and you know the importance of a balanced diet. But don’t just take our word for it, hear from our satisfied customers!
“I was always concerned about finding the right food for Bella, my German Shepherd puppy. Then I tried Pet Company’s premium dog food. The difference was amazing! Bella’s coat became shinier, she had more energy, and she absolutely loves mealtime now!” – Sarah B.
And it’s not just Bella! Here’s another tail-wagging story:
“When I first brought home Max, my energetic Golden Retriever puppy, I was clueless about his dietary needs. I stumbled upon Pet Company and decided to give it a try. Max fell in love with the food immediately! Not only does he seem healthier and more active, but I also appreciate the peace of mind knowing he’s getting all his nutritional needs met. Plus, the delivery service is a lifesaver!” – Jordan P.
Plus, did we mention the convenience? Our food comes right to your doorstep, on your schedule. No more last-minute trips to the pet store!
More exciting stuff to come,
Pet Company
<Website link>
Email 4 – An enticing offer to motivate a purchase, emphasising the quality and convenience of the pet company’s service
Subject lines:
- Special Offer: Let’s Make Mealtime the Best Time for Your Puppy!
- Unlock Your Puppy’s Happiness – Exclusive Offer Inside!
Hey there!
By now, you’ve learned so much about puppy care and the important role nutrition plays in it. We’re sure you want nothing but the best for your pup, and that’s why we’re thrilled to offer you an exclusive discount on your first order of our premium dog food.
Just use the code “PUPPYLOVE” at checkout to receive 20% off. And remember, your puppy’s favourite meals will be delivered right to your doorstep, making mealtime as simple as it is nutritious.
Ready to make mealtime a delight for your pup? Just click the button below to start shopping on our website:
<SHOP NOW BUTTON>
Thanks for taking this journey with us!
Waggingly yours,
Pet Company
<Website link>